Our days are spent mastering recipes and making juices that should always be delicious, nutritious and palatable. Many of you have seen it and it seems like a trend in the natural juice industry, but what does it really mean? I am talking about different preservation methods of juices. In this very brief post, we will discuss the difference between pasteurized and unpasteurized juices.
To really understand what unpasteurized means, we must first understand what pasteurization really is. Pasteurization was discovered by Louis Pasteur when he realized the spoilage inactivity ability in beer as it was heated at a temperature below the boiling point. The process was later adapted in the milk and juice industry. Essentially, pasteurization similar to HPP (High Pressure Processing) is a type of preserving-processing method used when juices are heated at a set temperature to destroy spoilage microorganisms and bacteria that can result in food-related illnesses. Both pasteurization and HPP (High Pressure Processing) are preservation methods that has used by beverage companies to increase the shelf-life for their product with little to no health benefits. Pasteurization preservation uses heat 71 degrees to kill microorganisms and bacteria. HPP is also type of pasteurization that has been adapted by many juice companies over recent years, it exposes juices to thousands of pounds of extreme hydrostatic pressure to treat cold-pressed "raw" juices to inactivate microbial pathogens at relatively low temperatures (e.g., 18°C) which still in fact a preservation method to expand shelf life for profit. When juices go through processing, the beneficial factors are eliminated, they become thirst quenchers.You can usually find these beverages both in the middle and outskirts of the grocery store and may result in little to no nutritional values. These preservation methods also including sterilization (>100 degrees) enhances the shelf-life of the juices compared to its unpasteurized counterpart.
Unpasteurized juices on the other hand don't go through any further processing or preservation other than a juicer which is what our company is based on. Our unpasteurized juices are fresh, nutritious, delicious and retain if not all most of the live enzymes, phyto-chemicals and micro-nutrients that are great for your body while preventing inflammation and other disorders. As a consumer, it is vital to be informed. At Juice Wealthy, our core value is beneficial juicing. Our juices are unpasteurized and are not HPP'd. What they don't tell you is the heat also destroys vitamins, nutrients, phyto-chemicals and enzymes in the juices. We only use slow masticating juice with low RPMs (Revolution Per Minute) to ensure that our customers get the best products.
Acccording to CFIA (Canada Food Inspection Agency) unpasteurized juices can be contaminated with viruses and harmful bacteria such as Salmonella, E. coli, and Cryptosporidium parasites. If you are part of this group below, please proceed with caution.
- Young children
- Pregnant women
- People who are already unwell or compromised immune system
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